Tuesday, 26 September 2017
HERE’S YOUR FIRST LOOK AT THE NEXT MERCEDES SPRINTER
2019 GENESIS G70 FIRST DRIVE: FROM SEOUL WITH SOUL
Korea Builds Its First Compact Luxury Sports Sedan
Genesis threw a huge concert in its hometown of Seoul, Korea, as part of its launch campaign for the G70, the third member of sedan lineup. Gwen Stefani, Andra Day, and Korean pop star CL performed as part of the festivities, but there’s more to this than just a concert with celebrities. The G70 is a big deal because it is the brand’s first entry into the highly competitive compact luxury sport sedan segment, a crowd that includes stalwarts such as the Mercedes-Benz C-Class and BMW 3 Series. Genesis threw a massive party to celebrate its most important model to date and the first to show the automaker’s identity.
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